Campfire Stories

Welcome to Campfire Stories!

Join us here, where we’ll be sharing our experiences navigating the Wild West of startup life, providing perspectives based on our years of work across businesses and industries, and discussing ideas to help companies Build Cultures that Work.

CULTURE KILLERS: Losing Focus
Monica Swinney Monica Swinney

CULTURE KILLERS: Losing Focus

Focus is one of the hardest things to do when building something new, and also one of the most important. This edition of CULTURE KILLERS discusses how Losing Focus can have unintended consequences on company culture.

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CULTURE KILLERS: Building for Today
Monica Swinney Monica Swinney

CULTURE KILLERS: Building for Today

It’s easy to make decisions that work today when you only have a few employees, customers or users. But to succeed, startups need to build to scale. Starting from the beginning.

This latest edition of CULTURE KILLERS discusses how the decisions you make today across strategy, operations and people can accelerate your growth…or damage your culture in ways that can bring your business to a halt.

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CULTURE KILLERS: The Emperor’s New Clothes
Monica Swinney Monica Swinney

CULTURE KILLERS: The Emperor’s New Clothes

Sometimes the truth is hard to swallow and risks are larger and scarier than anyone wants to admit. How a company identifies issues and risks can determine how it responds to challenging situations and whether it ultimately succeeds.

This edition of CULTURE KILLERS focuses on the importance of creating an environment where everyone can think about and share what could go wrong - and the devastating results that happen when people start keeping their suspicions to themselves.

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CULTURE KILLERS: “Small” Things Do Not Matter
Monica Swinney Monica Swinney

CULTURE KILLERS: “Small” Things Do Not Matter

Everything matters when building a business. When people do not think ‘small’ things matter, they will act like nothing matters.

This edition of CULTURE KILLERS offers a parable of how letting small things slip will lead to larger issues.

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CULTURE KILLERS: The Wrong Ambiguity
Monica Swinney Monica Swinney

CULTURE KILLERS: The Wrong Ambiguity

​Startups are chaotic and there is usually not a clear path to building something new. And that’s what makes working in a startup so much fun! But too much ambiguity - or ambiguity in the wrong places - can be a Culture Killer.

In this edition of CULTURE KILLERS, we take on the Wrong Ambiguity – what it looks like, where it can show up and how to fix it.

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CULTURE KILLERS: Special Treatment
Monica Swinney Monica Swinney

CULTURE KILLERS: Special Treatment

Every person is critical at an early stage company and every person can have outsized influence. If you don’t treat everyone equally, the consequences can be huge.

In this edition of CULTURE KILLERS, we discuss how treating people differently - regardless of why - can quickly lead to business derailing problems.

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Questions Worth Losing Sleep Over
Monica Swinney Monica Swinney

Questions Worth Losing Sleep Over

This inaugural version of Campfire Stories focuses on questions founders should be asking themselves regularly.

Are you asking the right ones?

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